What was said Example 1:

Interviewer: "Why did you leave your last job?"

Job Seeker: "The company closed."

What could have been said to make more of an impact/what was meant:

Job Seeker: "I was at my last job over five years and loved everyone there, which is why I stayed as long as I did. Unfortunately, due to things slowing down, they had to restructure, but I am grateful for everything I learned there and look forward to applying it in my next position."

What was said Example 2:

Interviewer: "Why should we want to hire you?"

Job Seeker: "I am hard working, detail oriented and organized."

What could have been said to make more of an impact/what was meant:

Job Seeker: "I have spent over 10 years in the field and I love what I do. A few things that make me stand out are probably the fact that I am very detail oriented and organized. An example of where that proved useful in my most recent position was when we were working on a large project that didn't have any structure. I took the lead on the project and implemented a new organizational system that help cut the time of the project in half."

Above are just two examples of where job seekers can increase their ability to sell themselves in an interview through better delivery and communication. Almost everyone I have ever interviewed has at least one example of where they have been effective, but often they are not clear on how to deliver that information in an interview. 

It is not just what you say, it is how you say it!